In a recession, marketers need to increase website traffic and drive better conversions--and search marketing is the best customer acquisition tool in the online space, according to eMarketer. By 2013, when total US search marketing will reach nearly $23.4 billion, marketers will be spending more on search engine optimization (SEO) than on contextual advertising, eMarketer says. READ MORE

MapQuest announced the re-launch and enhancement of Business Locator, an integrated search tool featuring one click integration that lets users display retail locations directly on their maps or along their routes. READ MORE

A new study by comScore finds that light PC Internet users are 30% more likely than heavy PC Internet users to use their mobile devices to access Internet content. READ MORE